Mini First Aid: How Mini First Aid use ‘The Best Franchise Programme’ by WorkBuzz to improve franchisee satisfaction

Mini First Aid is the UK’s largest paediatric first aid franchise, with 70 franchisees operating across 100 territories in the UK and Northern Ireland. Our franchise network delivers accredited, award-winning first aid training to parents, carers, children, schools, and businesses.

Our mission is to make first aid accessible and engaging for all, combining our professional excellence with a purpose-driven approach.

What value do you get from running the survey?

We view the franchisee satisfaction survey as a critical tool, allowing us to listen to our network, identifying where they feel our strengths are but comfortable to share opportunities for improvement. We feel this provides us with honest, anonymous feedback that guides our strategic planning, and any operational decisions.

This feedback gives us a valuable insight both on an individual and collective level about our network’s thoughts and feelings, which allows us to better tailor our support.

Was there a particular area you wanted to improve?

We initially undertook the survey to give us an understanding of how our franchisees felt.

Were we going in the right direction and were they on the journey with us?  When you scale quickly sometimes you need to have a reality check with your network, this gives you clarity, strengthens the brand, recruitment, and retention so everyone is a winner.

How do you use the reports?

The survey is used on a regular basis throughout our team meetings and helps us with our ongoing training and support programmes. We have introduced a more structured franchise support system, alongside our peer to peer led collaboration stations. This has greatly improved the communications across the board.

How do you use your ‘5 Star Franchise Satisfaction’ award?

Achieving the 5-star franchisee satisfaction has been a key milestone for us.

We use this as a trusted independent endorsement, this forms part of our recruitment process.

We feel this helps to build confidence with potential new franchisees and shows, we have created a culture where our network can be open and honest with their feedback, and we listen and act. It reinforces our franchisees are not just satisfied but thriving.

Kate Ball

Founder